Cookie Policy

Last Updated: October 16th, 2019

This Cookies Policy explains what cookies are and how and why Made to Web ("us", "we", or "our") use them on (our "Website"). You can also read more about the personal information we collect and use in our Privacy Policy which can be found on our website. You can see when this Cookies Policy was last updated at the top of the page.

Cookies currently used on our site may identify you as an anonymised number. We and our partners (e.g., marketing partners, affiliates, or analytics providers) use cookies and log files to analyze trends, administer the website, track users movements around the website, and gather demographic information about our user base. We may receive anonymised reports based on the use of these technologies by our partners on an aggregated basis. We also use this data to provide the site’s content, ensure the functionality of our information technology systems, and to optimize our website. The legal basis for this processing is Art. 6(1)(f) GDPR. The data of log files will be stored separately from your other personal data.

Please read the table below which explains which cookies are used on our website.

What Is a Cookie?

A cookie is a small file of letters and numbers that is sent to your browser and stored on the hard drive of your computer (or internet enabled device) when you visit a website.

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you use our website.

Our website uses different types of cookies for different purposes – we use 'necessary' cookies so that our website operates efficiently and securely and 'preferences' cookies to remember your preferences when you visit our website, so that you enjoy a better experience when you visit our website.

We use 'analytics' cookies to improve our website. You can find more information about 'necessary', 'preferences', and 'analytics' cookies in the 'What cookies do we use?' section below.

Cookies set by us (Made to Web) are called "first party cookies". Cookies set by parties other than us, such as Google or HubSpot, are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through our website (like social media plug-ins, interactive content, live chat, and analytics). The companies that set these third party cookies can recognise your computer both when you use it to visit our website and also when you use your computer to visit other websites.

What Cookies Do We Use?

Our website use first party and third party cookies for several reasons. The cookies that we use on our website fall into the following groups:

  • Necessary - some cookies are required for technical reasons in order for our website to operate – normally, we need your consent to use cookies, but we can use these types of cookies without your consent, because they are essential to the operation of our website. You can disable these types of cookies by disabling them using your internet browser or operating system settings, but our website will not work properly if you choose to disable them.

  • Preferences - we use some cookies to remember your preferences in order to improve your experience of using our website – this can include cookies that remember information about how you want the website to look and behave.

  • Analytics – these cookies provide information about visitors to our website including the number of times you visit our website, how long you spend on our website, the pages you visit etc. This enables us to understand how effective our website is. Our analytics are anonymised and do not collect any personal information about you (including your IP address), as such these are enabled by default to allow us to properly analyse traffic to our website. These can disabled via the consent options.

  • Miscellaneous - some features of our website collect usage data and/or use cookies to function correctly (such as reCaptcha) – these features are disabled until you explicitly provide your consent to activate them when they are needed - some areas of our website may not work properly without your consent to use these features.

You can find more detail about the types of cookies which are used on our website, who sets them, and what they do in the table in the table below:

1. Necessary Cookies
NameCookiePurposeTypeSourceUsed on site
Consent CookieCOOKIE_CONSENTSet by our site to store the cookie consent preferences of our visitors.1st Party Persistent CookieMade to
CloudFlare Session__cfduidSet by the CloudFlare service to identify trusted web traffic. It does not correspond to any user id in the web application, nor does the cookie store any personally identifiable information. Read more3rd Party Persistent
HubSpot__hluidSet by HubSpot Live Chat for in app usage tracking. Read more3rd Party Session
HubSpoths_ab_testThis cookie is used to consistently serve visitors the same version of an A/B test page they’ve seen before. Read more3rd Party Session
HubSpoths-messages-is-openThis cookie is used to determine and save whether the chat widget is open for future visits. It resets to re-close the widget after 30 minutes of inactivity. Read more3rd Party Persistent
HubSpoths-messages-hide-welcome-messageThis cookie is used to prevent the welcome message from appearing again for one day after it is dismissed. Read more3rd Party Persistent
2. Preferences Cookies
NameCookiePurposeTypeSourceUsed on site
HubSpot__hstcThe main cookie for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). Read more3rd Party Persistent
HubSpothubspotutkThis cookie is used to keep track of a visitor's identity. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. Read more3rd Party Persistent
HubSpot__hsscThis cookie keeps track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. Read more3rd Party Persistent
HubSpot__hssrcWhenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session. Read more3rd Party Session
HubSpotmessagesUtkThis cookie is used to recognize visitors who chat with us via the messages tool. If a visitor leaves our site before they're added as a contact, they will have this cookie associated with their browser. If we chat with a visitor who later returns to our site in the same cookied browser, the messages tool will load their conversation history. Read more3rd Party Persistent
3. Analytics Cookies
NameCookiePurposeTypeSourceUsed on site
Google Analytics_ga
These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited. This service does not collect any personally identifiable information, and IP addresses are anonymised before reaching the data controller or processor Read more1st Party Persistent
4. Miscellaneous Cookies
NameCookiePurposeTypeSourceUsed on site
Google reCaptchaDV
These cookies are essential to the use of Google's reCaptcha service. Some of these cookies use an unique identifier for tracking purposes. Read more3rd Party Persistent

What Can You Do about Cookies?

You have the right to choose whether or not to accept cookies and you can use the following tools to control your preferences:

Cookie Declaration - you have control over whether or not to accept 'Preferences' and 'Analytics' cookies by selecting your preferences in the Cookie Declaration on our website [which use a cookie consent management dashboard]. Our 'necessary' cookies will always be on when you use our website as our website won't function properly without them and the law permits us to use these types of cookies without your consent. You can change your consent status for 'Preferences' and 'Analytics' cookies at any time by selecting your preferences in our Cookie Declaration. As well as the options we provide through our Cookie Declaration to change your preferences, there are a number of other ways in which you can control the use of cookies including:

  • Browser & Operating System Settings - you can block cookies by changing your browser settings so that cookies from our website and other websites cannot be placed on your computer or mobile device. You can set or amend your web browser controls to accept or refuse cookies and your browser will provide different options (e.g. to disable all cookies or certain types of cookies).

    The "help" portion of the toolbar on most internet browsers will tell you how to change your browser cookie settings, including how to have the browser notify you when you receive a new cookie, and how to disable cookies altogether.

    The privacy and browser settings in your operating system will also provide you with options to request that websites do not track your visits to them and stop you being tracked when you use different devices.

    Please note that if you choose not to accept some types of cookies you may not have access to certain features that make your experience of our website more efficient and some of the features on our website may not function properly (and in particular, those parts of our Website which use 'necessary' cookies).

  • Third Party Cookies – you can opt out of some third party cookies which are used on our website by using their online cookie management tool. You can find more information about how third parties set cookies on our website, who they are, the information which is collected by them when cookies are installed, how they use your information and how you can manage their cookies and tracking technologies by clicking on the links in the table below.

    Please note that some of these companies simply provide services to us, but some companies (like Google, Facebook, YouTube and HubSpot) will use your information for their own purposes and they are the controller of the personal information which they collect about you when you use our website.

  • Google Analytics – To opt out of being tracked by Google Analytics across all websites, Google has made a plug-in available which you can download and install on your web-browser so that Google Analytics do not track your online behaviour when you visit our website and other websites – you can download the plug-in here

Email tracking

Cookies are not the only way to recognise or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our website or opened an e-mail that we have sent them. Some emails that we send you have no tracking in at all e.g. service emails with invoices attached. Other emails we send we put in tracking so that we can tell how much traffic those emails send to our Website, whether the user has opened and clicked on the email, which we can track to an individual level. We rarely use the latter information at a personal level, rather we use it to understand open and click rates on our emails to try and improve them. Sometimes we do use the personal information e.g. to re-email people who didn't click the first time. We will only contact you with marketing communications if you have provided your consent or if the law allows us to. If you want to be sure that none of your email activity is tracked then you should opt out of Made to Web's emails which you can do via the link at the bottom of every email. Also, in many instances, these technologies are reliant on cookies or similar technology (such as clear gifs) to function properly, and so declining cookies will impair their functioning.

Changing Your Cookie Consent Preferences

Consent Options

Changes to the Policy

We may change this Cookie Policy from time to time. You can see when this Cookie Policy was last updated by checking the "last updated" date displayed at the top of this Cookie Policy.

How Can You Contact Us?

If you have any questions or comments about this Cookie Policy, don’t hesitate to contact us at: